Car ownership a window to suburban identity

Claire Tyrrell The West Australian

One suburb has more Aston Martins than any other in WA.

 

Applecross is the home of the most would-be James Bonds and Mandurah has the highest number of top-selling cars, a snapshot of Australian vehicle registrations shows.

There may not be many of the Aston Martins favoured by the fictional spy on WA roads, but they are most likely to be found in Applecross, Ardross and Mt Pleasant. The southern riverside suburbs which share that postcode are home to 19 of them.

Suburbs with the Mandurah postcode have the most Toyotas, Holdens and Fords in WA, according to an Australian Bureau of Statistics analysis of registrations by postcode.

Toyota topped the list of the nation’s highest-selling passenger vehicle in the year to January 31 for the third consecutive year, with 2.9 million registered. There were 1.8 million Holdens and 1.2 millions Fords.

Holden sales have declined since 2008 and fell 3.9 per cent from 2017 to this year.

Perth’s western suburbs have the most Mercedes-Benz vehicles, with 1058 in Nedlands, Crawley and Dalkeith.

Maseratis are found in the Applecross postcode, 24, but also in Osborne Park and Herdsman, 19. West Perth and Hillarys are equal top for Lamborghinis, with five in each postcode.

Albany and Mandurah are home to big numbers of Land Rovers with 233 and 274 respectively and there is a disproportionate number of the off-road vehicles in Claremont (173) Cottesloe (124) and Dalkeith (149). There are only a handful of Teslas in the State, mostly in Peppermint Grove, Cottesloe and Claremont.

Joondalup has the most Smart Cars with 13 followed by Cannington and Beckenham with 12, Mandurah with 11 and Perth CBD with 10. Nedlands, Crawley and Dalkeith are where you will find a Rolls-Royce, 18, as well as Osborne Park with 13.

WA’s homes of the Morris Minor is Mandurah and surrounds with 27 and the Kalamunda region, where there are 20.

Industry experts say Australia’s gravitation towards Toyota and away from Holden show consumers are not as loyal as they once were.

David Chalke, of market research group The Strategy Planning Group, said Australia had the most fragmented car market in the world. “The historical Holden and Ford loyalties go back to an age that is long gone,” he said. “We have more choice than ever before, so brand loyalty is much weaker.”

Mr Chalke said it was natural for people to buy a car that reflected the place they live.

“People tend to aggregate in communities with people like themselves and a car purchase is the ultimate demonstration to the outside world of who you are,” he said.

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