Did you know? Last year MORE homes SOLD in WINTER than in Spring!

5737 v’s 5643 to be exact.

It’s not a huge difference but it certainly takes some shine off the theory that the perfect buyer for your home won’t appear until September.

And it wasn’t just last year.  For the past 4 years, more homes have sold in Perth during Winter than in Spring.

The less than ideal weather aside, the biggest benefit to selling in Winter is that your home will enjoy much less competition. (because everyone else is waiting until Spring… ). Less competition in terms of other listings means more competition among buyers for those homes which are actually available. And that means lower days on market and higher sale prices.

If you want to beat the competition to the market, here are some things you can do to ensure that your Winter sale campaign produces the very best results!

Brighten your Curb Appeal

The importance of a good first impression cannot be overemphasized. When it comes to selling your house, you’ll make your first impression based on the exterior of the property. The last thing you want is a depressing, unkempt outdoor area. You can freshen up your property by putting out potted winter flowers to breathe life into the garden. Raking leaves, mowing the lawn, and pruning bushes that may contain dead flowers will all help your home look more vibrant.

Use Winter Staging Tricks

Home staging in winter will need to be conducted with the ultimate goal of creating an atmosphere of comfort and warmth. A roaring fire can be a great asset in the winter, so you’ll want to use your fireplace during an inspection. Thick blankets can be used on couches and in the bedroom to create a cosy feeling, making buyers want to snuggle up in your home.

Clean the Windows

Having clean windows can help you enhance any wan sunlight during the winter months. Most winter days tend to be overcast, and with clean windows you’ll ensure that any sunlight that appears is able to stream freely into the home. Another reason to keep your windows clean is to avoid muddy streaks due to winter rain showers. This could dampen what would otherwise be a top feature of the home.

Use Lighting to your Advantage

On dark winter days, you may not have as much natural lighting as you would prefer. In addition to cleaning your windows and pulling back curtains, you’ll also want to make the most of artificial light. Turn on all of your lamps and lighting fixtures to banish dark corners from the home and give the place a cosy glow. Another way to brighten up your home is by using mirrors. Place these across from windows, to open up the space and show off your cleaning and staging to its best effect. A good real estate agent may know of other ways to show off your property’s specific features. It’s a good idea to use the free online comparison dashboard at LocalAgentFinder to find an expert in your area.

Keep the Heating On

There’s nothing like stepping in from the cold into a warm, comfortable home. The warmth will help put buyers at ease, and will help erase any doubts about whether or not the heating system works. However, take care not to turn it up too high. You want a warm and cosy home, not a sauna.

Take Care of Home Repairs

No matter what time of year you plan on selling your house in, you’ll want to prepare for the sale by having a property that’s in proper working order. Fix issues like leaking roof tiles or gutters, to prevent water running down the walls of your property during inspection. Leaky faucets or chipped fixtures should also be replaced.

Protect Interior of the Home

Wet weather can do a number on your property’s interior as well. Provide an umbrella stand, coat rack, and welcome mat outside the door to prevent drips and mud being tracked in onto the carpet. You could even leave a polite sign asking buyers to remove their shoes when they enter the home, to protect carpets. This shows buyers that you care about protecting your property, which can be a bonus to those who rank cleanliness high on their list of positive attributes. It also helps to draw attention to your flooring, which is helpful if you’ve just installed new carpeting or floorboards.

Show Off Your Home Looking its Best

If you’re worried about buyers not being able to imagine your home in any other surroundings, you could display a photo of your home in warmer months. This will help buyers visualise what the house is like throughout the year. This could redeem your property in the eyes of buyers if the drab weather is not doing it any favours.

Planning for Open for Inspections

Although you can’t control the weather, you can try to check the forecast and pick a time of day for inspections when the sun is at its peak. This will help maximise your interior lighting.


To discuss a strategy which may work for your family or simply to find out the new value of your home, feel free to contact me, 7 days.

Leave a Reply

Your email address will not be published. Required fields are marked *